She took up the new post on Sept. 1.
The New School emeritus professor was widely known for his contribution to structural economics.
Pekanov is a lecturer at Vienna University of Economics and Business and was previously a visiting scholar at Harvard.
He receives the award for uncovering new ways to estimate consumer demand patterns.
Susan Athey’s research focuses on the economics of digitization and marketplace design.
Senior academics join the business school’s departments of marketing, finance, organizational behavior and economics.